Enrollment season is closer than it looks
One enrolled family outperforms every cost your board could cut.
From $2,337.96 in ad spend, one school saw 31 tour requests, 12 new enrolled families, and $174,000 in tuition revenue. One campaign.
The cost of staying quiet
There's a family five minutes from your campus who has never heard of you.
Right now, somewhere within a few miles of your campus, a family is deciding where their child will spend the next decade. They're touring schools. They're asking friends. They're scrolling through whatever shows up first on their phone. Most years, your school isn't part of that conversation. The fit would have been right. They simply never found out you existed.
That's the actual cost of staying quiet, and it rarely looks dramatic. It looks like a child who would have thrived in your program, enrolled somewhere else instead. A classroom that could have been full, sitting three seats short. A family who chose the school across town simply because it was the one they'd already heard of.
Boards often assume they lost a family to a better school down the street. More often, they lost them to silence: the family never even knew there was a choice to make. That gap widens every year it goes unaddressed.
The role you're actually hiring
A fractional Chief Marketing Officer, dedicated entirely to enrollment.
For a fraction of what a full-time marketing director costs, you get a full year of strategy and execution from someone who has already proven this exact model: a dedicated enrollment strategist running the entire function, campaign after campaign, all year.
Every school gets a full messaging and positioning analysis first: who your ideal family actually is, what they're afraid of, and why your school is the right fit for them, not just a list of programs. That becomes a full-year enrollment strategy built around your real calendar: the open houses, the re-enrollment windows, the financial aid deadlines that move the number your board tracks.
Every script written and directed by us, every edit finished to a professional standard, using real footage from your own staff, teachers, and students. Your school's actual story, told the way it should be.
Meta ad management, custom landing pages built to convert, and tour-to-enrollment tracking tied to every dollar spent, reported the way a marketing director would report to your own board.
When it's warranted, we go further: your website, your branding, your broader digital presence, rebuilt to drive admissions, not to win a design award.
When I was elected to my daughter's private school board, the school was weighing budget cuts against finding real stability. Everyone on the board understood how powerful the admissions lever was. Nobody knew how to drive it at scale. The social posts our team member ran looked fine. The website looked nice. None of it was actually producing real admissions results. I'd already spent a decade in marketing leadership closing that exact gap, as Chief Marketing Officer for a rapidly scaling wellness franchise, driving appointments to brick-and-mortar locations nationwide.
Rachel Ahlberg, founder. I wish my own child's school had had this years before I ever joined the board. It would have meant real stability, and real resources for the programs that needed them.
The actual campaign
What one school did with $2,337.96
This is the campaign that started all of this. One school, one summer enrollment push, real numbers.
That $174,000 is the first year alone. We don't have a clean public number for how long the average family stays enrolled, so rather than guess, here's the deliberately conservative version: even if a family only stays through elementary school, call it four years, that same campaign is worth this instead:
Behind those numbers: a fuller campus, families choosing this school over the other three they toured, and real progress toward the long-term stability a board is actually trying to build.
The math beyond tuition
What this replaces
Salary alone for a dedicated, admissions-focused marketing director, before benefits, payroll tax, management time, or turnover risk.
Specialist-level strategy and execution, tuned specifically to enrollment, without adding headcount.
From one $2,337.96 campaign, on top of the headcount savings, not instead of it.
Built for schools like yours
One dedicated strategist. Every enrollment window. All year.
Schedule a callWant the details?
Run the numbers on your own school, and the questions your board will ask.
Under roughly 300 students. Core enrollment sprints, landing pages, and tracking.
Most schools serve hundreds of families. This is how few new ones it takes to cover the whole investment, and most stay enrolled for more than a single year.
Over a conservative 4 years, those same families are worth , not one year's tuition.
Model uses the selected tier's range against 6 enrollment windows a year. Exact pricing is set together, based on your school's size and goals. This shows the shape of the math, not a fixed quote.
What if it doesn't work?
Every campaign is built around a specific, board-approved strategy, not a guess. You'll see a qualified-tour-request goal before it ever launches, and a full report on what actually happened against it, whether the number hits or not.
How much control do we have over what's said?
Full control. The script is written in advance and reviewed before anyone films, so there are no surprises about what goes out under your school's name.
What if we don't have any marketing staff at all?
That's fine. The strategy, scripting, editing, landing page, and tracking are all handled on our end. Your team's only job is the filming.
Is this a long-term contract?
Engagements run 12 months, paid monthly, so the strategy can be built around your full enrollment calendar rather than one isolated push.
What this is building toward
Fuller classrooms. More tours than you're used to fielding. A board conversation about growth instead of gaps.
That's the direction the right strategy moves you. It starts with a 15-minute conversation.